“Passion. Connected” – Slogan of 2018 Winter Games

The 2018 Winter Olympic Games, also known as PyeongChang 2018 Winter Olympics is scheduled to take place in Pyeongchang, South Korea from 9 to 25 February 2018.

“Passion. Connected” is the Slogan of 2018 Winter Games.

Passion Connected - Slogan of 2018 Winter Games

Passion.Connected refers to a world in which everyone is connected with shared passion for winter sports, a world open to any generation anywhere, anytime, to open new horizons in the continued growth of winter sports.

‘Passion’ means a very strong feeling, affection and something one is fond of. PyeongChang is a place of global festivals that inspires each other and symbolises a place where Koreans share their warm affection. It also expresses the Olympic spirit and the warm heartedness of Koreans.

‘Connected’ means to link, join, combine, bridge , and understand. PyeongChang is a place where all generations can participate and inspire each other anytime and anywhere through Korea’s innovative technology and cultural convergence, and it means opening a new horizon for a new beginning, a harmonized world and the Olympic Winter Games.

2018 Winter Games Slogan Video :