More Than 50% Of Millennials Trying To Incorporate Plant-Based Foods Into Their Diet

It’s a diet with a moment. Food brands, restaurants, food delivery kits, public schools, even presidential candidates all talk about plant foods. 

And now, a new study from YouGov and WholeFoods Market has found that 63% of Millennials are trying to incorporate plant foods into their diet.

This discovery is part of the results of a survey published on September 9 on millennial preferences in food, health and grocery shopping. 

According to the data, more than 60% of people between the ages of 22 and 37 are aware of the impact that their food choices have on the environment, and many are trying to take steps to reduce this impact.

Eating less meat is one way to reduce agricultural emissions. In August, the latest report from the UN intergovernmental panel on climate change showed that, at the individual level, changes in diet, such as eating less meat, could have the greatest impact on the fight against climate change.

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«Some diets require more land and water and cause more emissions of heat trapping gases than others,» said Debra Roberts, co — chair of IPCC Working group II in a statement. «Balanced diets using plant-based products such as cereals, legumes, fruits and vegetables, as well as animal products sustainably produced in low-greenhouse-gas-emitting systems provide ample opportunities to adapt and limit climate change.»

The survey did not specify exactly what kinds of plant foods buyers were buying, and while meat processing companies like Impossible Foods and Beyond Meat have been criticized for creating products that, while meat is not a processed food, did the survey. they found that 63% of Millennials also try to include unprocessed food in their diet.

Among the survey results, here are a few highlights:

Environment: 60% of Millennials are aware of the impact their food choices have on the environment. 63% try to include plant foods in their diet. And 50% are actively looking for food and drinks from less packaging and plastic products.

Source transparency: more than 65% of those surveyed said a food source is important to them, and more than half said they would pay more for products that meet animal protection standards and have a responsible source.

Organic products: more than half of Millennials are buying more organic products than five years ago.

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